Specialty: Diving right in to every kind of challenge

By the time Blair Poloskey left the University of Texas with an English degree under her belt, she had developed a love for the written word. There was no question when she stumbled into INK PR that she had found a haven to utilize her love for writing and her insatiable appetite for a challenge. Before joining INK, Blair was not one to engage in discussions around technology. A lot can change in four years – Blair is now frequently known to educate family and strangers alike on how to use Bluetooth technology and how it’s different from Wi-Fi and other wireless networking protocols.

Shortly after joining INK, Blair began to focus on the ever changing world of online media and the blogosphere. Through extensive participation and study, Blair has developed a specialized focus on the analysis of Web2.0, social media and bloggers alike (even becoming one herself). Blair recently discussed her experiences and provided her recommendations on how PR can play a role in the blogosphere on the “Taking the Blogosphere Seriously” panel at CES 2008.

When it comes to clients, Blair has an uncanny ability to anticipate needs, manage the project, and flat out get the job done. She brings those skills to bear on the Bluetooth SIG, Nuventix, ShangBy and TnT account teams.