Adding INK to the magicJack family is one of the best decisions we've ever made. The coverage results have been exceptional and have fueled many of our other marketing programs. Thank you for making my life easier!
Jim Donlon, chief marketing officer, magicJack
Consumer Technology
magicJack, the matchbook sized USB device consumers use to make free local and long distance calls over the Internet, was just coming out of beta when INK was brought on to raise its profile in the consumer market. And raise it we did - the company secured 1.5 million customers in less than nine months and relied heavily on the results of our media relations campaigns to do it. Recognized by PC Magazine with its 2007 Editor's Choice award, the device has also been featured in newspapers across the country via the Associated Press and on local TV stations via national broadcast hits. INK works its magic using a mix of traditional print and broadcast campaigns with social media and event focused activities to ensure magicJack becomes a household name.
B2B Technology
Sensory, Inc., is the world's leader in speech recognition technology and the first to bring voice control to a Bluetooth chip. Utilizing INK's technical know-how and long standing relationships in the Bluetooth technology arena, Sensory's launch of its BlueGenie Voice Interface software was a roaring success. All major design publications covered the news and even consumer outlets like the Associated Press and Popular Science wanted to understand the details and be first in line for a story when Sensory's first customer launched its product (BlueAnt and the V1). INK utilizes news campaigns, pre-briefing strategies and proactive pitching to ensure Sensory is always top of mind with the right reporters and analysts.
B2B Technology
ACCIONA Energy needed a plan – a new entrant into the North American renewable energy market with a 100-year-old history, the company had so much to say in a time when everyone else likes to think they do too. INK proposed a customized messaging project for the company intended to help spokespeople cut through the noise with consistent messaging that stands out from the crowd while still remaining true to the company's roots . After conducting extensive internal and external stakeholder interviews, coverage and content analysis, and media and analyst audits, INK synthesized its findings and created a messaging matrix for ACCIONA, complete with messaging statements, key messages, proof points and sound bites to utilize in media interviews. With consistent messaging and pithy sound bites intact, ACCIONA is ready to make an impact in this growing space.
