Throwing Out All the Stops for a Great Cause

Susan G. Komen® Austin is an Austin-based nonprofit committed to saving lives locally and fighting breast cancer globally.

“Five counties, one cause.”

People don’t know it, but the Komen Austin organization is completely different from, at least in the fundraising sense, the national Komen organization. They do have in common the fight against breast cancer, but the organization we support – Komen Austin – puts its support behind the five counties of Central Texas: Bastrop, Caldwell, Hayes, Travis, Williamson.

So it was our charge to not only drive folks to the organization’s biggest event of the year (yep, Race for the Cure), but even more so to make them understand that Komen Austin is indeed, for Austin. We are…five counties, one cause.

Through media relations, social media campaigns, advertising, and good ol’ fashioned fundraising and grass roots support, we got the job done. And loved every minute of it.

Cancer will touch all of us at some time in our lives – be it through a friend, a family member, or ourselves. When that happens, you’ll want organizations like Komen Austin on your side.