Ode to INK’s First Client – A Love Letter

Bluetooth wireless technology is the global wireless standard enabling simple, secure connectivity for an expanding range of devices and serves as the backbone of the connected world.

Dear Bluetooth,

When we first met, I had no idea the huge role you would play in my life. You were a fledgling technology, I was an embryonic agency. Through the years, we’ve grown up together, and we’ve both benefited from our ever-strong relationship.

Remember that time when one of those industry analysts proclaimed your death? Ah, we showed him! And remember how at the beginning you didn’t even have a product to show to media, but we figured out how to create events and get companies involved and even picked up reporters at the airport in Vegas to talk about how cool you really were? Man, those were good times.

I like to think what keeps us together is our creativity – and our obvious knack for communication.

We’ve been together for over a decade now, but we’re constantly evolving – you on the technology side, me on the program side. We keep shaking things up, and that’s the secret to long-term relationship success, I hear.

And, hey, we’re still going! I am so proud of the technology you’ve grown into, and know you feel the same about the agency I’ve become. Here you are, blazing ahead with big plans for the IoT. And here I am, expanding across industries, services, and the country. While we both have so much more to do, I love that we’ll be doing it together.

Cheers to us!