Sensuron is a leading global provider of fiber optic sensing (FOS) systems that use light to test, measure and control applications across the aerospace, medical and energy industries.
With seven years of experience working closely with NASA, Sensuron has a rich heritage in groundbreaking innovation and customer success. However with an outdated website and technical messaging that failed to resonate with its broader audiences, the company struggled to establish its reputation as a FOS thought leader.
INK’s strategy for Sensuron included a re-brand project to help the company better articulate its core value proposition to engineers worldwide, as well as key IT decision makers.
INK worked with a local website partner to re-design its brand identity, complete with new website and revamped and refocused key messages. INK launched Sensuron’s new brand, supported by new social media channels, along with its refreshed website to generate opportunities for extensive media outreach.
Within weeks, these efforts resulted in coverage and engagement from key industry publications including Machine Design, Engineering.com, Design World, Laser Focus World, Intelligent Aerospace and Optics.org. Additionally, social media successes included steady engagement from influencers on Twitter, including re-tweets and follows from journalists, publications and engineers.