 |
|
Specialty: Finding the right story angle for journalists
Kari Hernandez's pathway to public relations was less direct than her partner Starr, with serious consideration for a career in physics and a stop off at the engineering school of the University of Texas. These days as founder and vice president of INK Public Relations, she snickers at the thought, knowing her talents lie in engineering words, not numbers, for these technical industries.
Kari's ten years in high-tech public relations have allowed her to combine her interest in technology and science with her love for writing. She offers clients industry knowledge and press and analyst relationships in a number of areas. Kari has experience working with B2B companies in wireless standards, broadband, security and semiconductor, and B2C companies in consumer electronics, online marketplaces and web applications. Understanding a client's complex offering and boiling it down into clear messages and targeted story ideas is what Kari does best. |
