ATI Wireless launched with a bang in Austin, supported by wireless experts and industry giants like Nokia. INK helped ATI reposition its overall strategy for globalization and industry specific resources and validate that strategy with the introduction of ATI Wireless. ATI achieved goals to enhance its brand and energize Austin’s business, academic and entrepreneurial communities about the potential for Austin’s wireless industry.
Baracoda chose INK to help launch the France-based provider of Bluetooth barcode scanners and RFID readers into the US market. INK started by establishing relationships for the company with industry analysts from a variety of firms and has leveraged that third party validation with the media when announcing the Baracoda RoadRunners scanner line and the company’s latest customer, US carrier Sprint.
The past year has been an exciting time for Bluetooth wireless technology and we have been both behind the scenes and on the front row. Significant stories have appeared in all of the major business and daily outlets – The Associated Press, BusinessWeek, Wall Street Journal, New York Times, etc. – and broadcast outlets are highlighting the benefits of Bluetooth wireless technology regularly. With more products available for consumers to buy and more people talking and writing about the technology, awareness has increased significantly and the program is moving beyond awareness to addressing usability.
Local Austin start-up UnWired Buyer was completely unknown before it launched its product and initial customer, online auction giant eBay, to a host of interested press, analysts and investors. Based on timing and audience, INK selected DEMOfall as the perfect venue for UnWired Buyer’s debut. As a result of this event and other outreach, UnWired Buyer was featured in over 60 online and print publications including the Associated Press, BusinessWeek, Forbes and USA Today and has received increased attention from customers and investors.
Before Motorola’s internal consolidation, a small division of the company’s WLAN division selected INK to launch a high priority solution for seamless mobility in the enterprise. Jumping right in and working closely with the internal and external contacts, INK achieved an exclusive article in the Wall Street Journal and enough additional coverage to fill a clip book that CEO Ed Zander declared to have “good thud factor!
Baracoda chose INK to help launch the France-based provider of Bluetooth barcode scanners and RFID readers into the US market. INK started by establishing relationships for the company with industry analysts from a variety of firms and has leveraged that third party validation with the media when announcing the Baracoda RoadRunners scanner line and the company’s latest customer, US carrier Sprint.
The past year has been an exciting time for Bluetooth wireless technology and we have been both behind the scenes and on the front row. Significant stories have appeared in all of the major business and daily outlets – The Associated Press, BusinessWeek, Wall Street Journal, New York Times, etc. – and broadcast outlets are highlighting the benefits of Bluetooth wireless technology regularly. With more products available for consumers to buy and more people talking and writing about the technology, awareness has increased significantly and the program is moving beyond awareness to addressing usability.
Local Austin start-up UnWired Buyer was completely unknown before it launched its product and initial customer, online auction giant eBay, to a host of interested press, analysts and investors. Based on timing and audience, INK selected DEMOfall as the perfect venue for UnWired Buyer’s debut. As a result of this event and other outreach, UnWired Buyer was featured in over 60 online and print publications including the Associated Press, BusinessWeek, Forbes and USA Today and has received increased attention from customers and investors.
Before Motorola’s internal consolidation, a small division of the company’s WLAN division selected INK to launch a high priority solution for seamless mobility in the enterprise. Jumping right in and working closely with the internal and external contacts, INK achieved an exclusive article in the Wall Street Journal and enough additional coverage to fill a clip book that CEO Ed Zander declared to have “good thud factor!