Quality Over Quantity - seriously, we mean it.

Public relations agencies often advise clients that it's quality, not quantity that matters in our business of communications. However, most large agencies are unable to practice what they preach in delivering client service - taking on more clients than they can handle.

INK provides higher quality public relations services by getting deeper in our clients' business. This doesn't happen in one marathon strategy session, although those are important. It happens through consistent knowledge of the client's industry and the opportunities that exist, and matching those with current business priorities. We give clients greater mindshare and for that, we all get peace of mind.

Keep It Simple - less is more, in fashion and PR.

William Penn said to "speak properly, and in as few words as you can, but always plainly; for the end of speech is not ostentation, but to be understood." We agree. Journalists, analysts, and your key audiences live complicated, fast-paced lives with little time to grasp why your service, product or concept matters.

INK is experienced in boiling down complex situations and products into messages that will grab that limited attention span and hold on. Every audience is motivated by different information. INK prioritizes and selects the messages that resonate best with varying, shifting interests. One-size-fits-all is only for robes.

Our Secret Sauce - strategic planning, creativity and common sense.

Balance is the key to everything. Strategic planning is critical, but useless without careful execution. The most creative, well-executed campaign targeted at the wrong audience is a waste of time and resources. And without looking back at what you've done, how can you tell if you've accomplished anything at all?