Do You Get Ink?
Ink is a PR industry term for coverage in a newspaper or other media outlet. Many an executive or marketing manager has been criticized behind the scenes for the "just get me ink" attitude. But ultimately, isn't that the product we're selling? The challenge lies in getting the RIGHT ink that will positively impact your business.
What can ink do for you?
We'll make a difference for your company because we're different ourselves. We're a small group of experts that get deep in your business and utilize existing industry knowledge and relationships to achieve the right results. The kind of results that make you stand out from the crowd - educating customers and potential partners, building brand awareness, and establishing leadership for your company and executives.
Fresh Ink
While the end result is about ink that moves you, the path to getting there has changed. PR strategists know how to create campaigns utilizing traditional media and analyst relations, but the really good ones can represent your brand to media AND customers via social media channels as well. INK PR is putting the “public” back in public relations. Wanna see how we play? Check out our perspective on the industry, the ever-changing mix of strategies and tools, the best brands in the business – and learn a little about us along the way at our blog, Fresh INK.